SIG AIR HANDLING’S GROWTH STRATEGY WITH OWN BRAND CAIROX RECEIVED FAVOURABLY BY INTERNATIONAL MEDIA
Zaventem, 29 September 2016 – SIG Air Handling announced its growth strategy and own label at an exclusive press event. This heating, ventilation and air conditioning (HVAC) expert welcomed some 30 journalists from the leading trade press and other media from Belgium and its neighbouring countries, namely the Netherlands, France, the United Kingdom and Germany.
HVAC specialist SIG Air Handling's ambitious growth strategy and own label were announced at an invitation-only press event. The event was held on 22 September 2016 in the MAS, a museum in Antwerp. There were around 30 journalists representing some of the most renowned digital and print trade journals, as well as other influential media.
In addition to the scoop on the own CAIROX product label, the journalists were given a more in-depth look into this European company’s mission, vison and strategy. Managing Director Lex Hemels recounted the company’s history and most recent acquisitions – such as HC Group (the Netherlands and the UK) and Interland Techniek (the Netherlands), Profant Lufttechnik HandelsgmbH (Austria) and BLH Bauelemente für Lüftungstechnik Hennen GmbH (Germany). France, Belgium and the Netherlands make up the largest market at present (with a joint turnover of over 180 million euros), though SIG Air Handling is also aiming for strong growth in the United Kingdom and Germany.
“It is a major step, but business acquisitions pay: in the Netherlands annual turnover rose from 5 to 65 million euros. Accordingly, we also see potential in other European countries.” – Lex Hemels, Managing Director SIG Air Handling
Growth, innovation and change – these three key words were the common thread that ran through the press conference. With the own brand CAIROX as the cherry on the cake, since SIG Air Handling will also develop and distribute products for air improvement, movement and diffusion under an own label in the future. In this way it will strengthen its service offering and position in the European market, which currently consists of twelve countries (France, the Netherlands, Belgium, the United Kingdom, Germany, Turkey, Bulgaria, Switzerland, Poland, Hungary, Romania and Austria). In addition to this, the company is embarking on specialist service and project systems, production and assembly facilities, industry-specific advice and partnerships for total projects and a unique range of over 15,000 products.
‘Improving air because we care’ is the baseline as well as the motto for SIG Air Handling. This catchphrase sheds light on their ambition to fill interior spaces with healthy air. To this end, specialists put efficient ventilation systems together aimed at improving air quality in three areas: air improvement, air movement and air diffusion. Moreover, SIG Air Handling is also making a contribution in terms of corporate social responsibility. In actual fact the company encourages major European organisations, such as EVIA and EFA, who are working towards better (standards for) interior air quality throughout Europe.
About SIG Air Handling
SIG Air Handling is a leading supplier of products and systems for heating, ventilation and airconditioning (HVAC). The company operates in 12 European countries and has 100 distribution outlets. SIG Air Handling offers its customers optimal service in the field of distribution. The group also continues to focus on wide-ranging consultancy and project solutions for ventilation in the construction industry. The company embodies top product quality, excellent logistics, technical expertise and a customer-focused, problem-solving approach. SIG Air Handling has a pan-European team, based in Zaventem. Its turnover is approximately 250 million euro and around one thousand people work there.
About SIG plc
SIG plc or Sheffield Insulation Group, founded in 1957, is the European leader in specialised solutions for the construction industry. The group is well-established in its four main product categories of Exteriors, Interiors, Insulation and Air Handling. SIG plc sells and distributes its products and services from 700 distribution outlets spread across 15 countries in Europe and the Middle East. SIG plc is a FTSE 250 company listed on the London Stock Exchange. Its annual turnover is 3.2 billion euro and the company employs approximately 10,000 people.