CAIROX draws attention to indoor sports and air quality with the Red Dragons
Right now, Belgium's national men's volleyball team, the Red Dragons, are preparing for the Men's World Championship in Italy from 12 to 17 September. They'll be playing five matches in Pool A: against Argentina, Italy, Slovenia, Japan and the Dominican Republic. SIG Air Handling is lending its support to the indoor volleyball team with its own product label, CAIROX. The company's support puts extra emphasis on the importance of air quality in indoor spaces, such as sports halls, companies and more.
A partnership with a high return on investment
“Via the partnership between CAIROX and the national men's volleyball team, the Red Dragons, we're launching our European brand dynamically, with a high return on investment”, says Bert Van Buggenhout, Marketing Manager at SIG Air Handling International. “The visibility and media value we create through this sport have a positive impact on our reputation as a total solutions partner and specialist in the world of ventilation.”
Indoor air that's healthy for everyone
Under the motto ‘Improving air because we care’, SIG Air Handling aims to make indoor air healthier for everyone: at home, work or while doing sports. In other words, indoor volleyball is a perfect match! What's more, the Red Dragons and SIG Air Handling share the same values and energy: both top players combine passion, strategy and tactics with strength, talent and technique. SIG Air Handling does this in three areas: distribution, projects and services. In doing so the company offers its companies tremendous added value.